8/30/2023 0 Comments Workfront capabilitiesAdditionally, there should be new value beyond traditional creative team use cases and opportunities to address workflow needs in Strategy, Finance, Sales, IT, Compliance and in achieving Agency Cost Optimization.Īdobe has a strong presence among companies of diverse industries that span B2B, B2C and B2E use cases. Clear advantage should emerge as strategy, creative, execution and fulfillment work throughout the entire marketing cycle is orchestrated by Workfront and enabled by Adobe.Ĭonsidering Adobe’s large enterprise customer base, global presence and advanced marketing capabilities, we expect that Workfront will be leveraged in broader global marketing scenarios. Workfront users in marketing will likely see new capabilities which cater to the needs of enterprise marketing teams. This is a big win for current Workfront customers, current Adobe Experience Platform customers and the broader marketing community in search of a fully integrated and optimized MarTech suite especially those that align with the B2C use case.Īt CapabilitySource, we anticipate that Workfront will be integrated as part of the Adobe Marketing Cloud. Nevertheless, Workfront will likely continue to provide exceptional value to non-marketing teams such as IT & PMO that require world class enterprise work management capability. Combine this with Workfront’s highly optimized and coordinated workflow, and marketers now have unparalleled levels of creativity, engagement, efficiency and effectiveness.Īt CapabilitySource, we believe this acquisition addresses a common marketing operations need to elevate marketing effectiveness while also driving efficiency at scale. Currently, Adobe provides world-class creative development, site services and marketing execution solutions with the Adobe Experience Platform. The recent announcement of Workfront’s acquisition by Adobe – expected to occur between December 2020 and February 2021 – marks an exciting opportunity for marketers.
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